A man wearing the white JAH GUIDE logo hoodie, seated against a tiled wall

Bangkok 1996 → Tokyo 2026 — REBIRTH

RUB A DUB TOKYO

Street. Sound. Craft. Reborn.

Streetwear born from a Bangkok sewing floor.
Reggae, surf, skate, and DUB music woven into every piece.
Returning in 2026.

RUB A DUB TOKYO JAH GUIDE DUB MEDITATION DUB BANGKOK TOKYO REGGAE SURF SKATE ARCHIVE 1996–2008 REBIRTH 2026 RUB A DUB TOKYO JAH GUIDE DUB MEDITATION DUB BANGKOK TOKYO REGGAE SURF SKATE ARCHIVE 1996–2008 REBIRTH 2026

NEW DROP

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Two Collections

THE LINES

JAH GUIDE — a model in head-to-toe camo, from the archive era
Street / Casual

JAH
GUIDE

Reggae, surf, skate, military.
The casual street line born in Bangkok's night markets.

ReggaeSurfSkateMilitaryArchiveBangkok
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DUB MEDITATION DUB — an all-black look photographed from behind at the 2026 exhibition
Mode / Calm

DUB
MEDITATION
DUB

A fusion of DUB music and apparel craft.
The mode line — quiet, structural, precise.

DUB MusicModeStructureCraftMinimal
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Black quilted tote with camo panels and trooper embroidery
Accessories

BAGS & ACCESSORIES

Bags, wallets, patches — tools chosen for material and craft.

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Bangkok — a beach shack, the JAH GUIDE logo across the back of a tee

Bangkok 1996 / Tokyo 2026

Born from a
sewing floor.

In 1996, Katsuji Sakai founded a 60-person sewing factory in Bangkok. JAH GUIDE was born from the gaps — keeping workers' hands moving, experimenting with craft.

Reggae, surf, skate, DUB music — grown in Bangkok's night markets, spread across Thailand and beyond. Dormant during the OEM years. In 2026 the work continues from Tokyo as RUB A DUB TOKYO.

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ARCHIVE 1996–2008

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A model in a camo jacket with a fur-trimmed hood
A camo jacket covered in sewn-on patches
A DJ playing at a Bangkok club
The ROCKERS tank in rasta colours
A staff member in the blue nylon jacket
A singer on stage with the microphone
A look built from the camo set-up
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